Introduction
As a marketer, CEO/founder of your company you know that visual content are important. But how do you create the right kind of content to succeed? The answer is simple: you need to think outside of your comfort zone and consider new ways to use photography and video in your marketing strategy. You also need to consider how much time and money it will take to create quality visual content. In this article, we’ll discuss some of the top benefits of using visual content in your business so that you can start thinking about incorporating them into your brand strategy ASAP!
You can improve your product with the right visuals.
Visuals can help you tell a story about your product.
Visuals can help you show how your product works, making it easier for customers to understand how they should use it.
Visuals can also give people an idea of what the product is, like showing the front and back of a shirt or showing different angles of a watch.
Visual content can increase your bounce rate.
It’s a good idea to be aware of how your visual content impacts your bounce rate. A bounce rate is the percentage of people who enter your site and leave without visiting any other pages. It’s not always bad—the higher the quality of your content, the more likely people are to read it all the way through before leaving (a low bounce rate).
In order to measure whether or not your visual content is impacting your bounce rate negatively, check out Google Analytics. In Google Analytics you can find this metric under Audience > Flow > Bounce Rate
Visuals are memorable.
Images are more powerful than words and numbers when it comes to memory. In fact, images are the most effective way to communicate with your audience. Studies show that people remember visuals over text by a significant margin—up to 94%! If you’re trying to get your point across, there’s no better way than using images or video as part of your content marketing strategy.
One photographer is not enough to succeed.
You might be thinking, “I will hire a photographer” or “I will hire a videographer.” Or perhaps you believe that with the right equipment, you don’t need anyone else to help get the job done. But I have news for you: if you want to succeed in today’s visual content landscape—and especially if you’re hoping to build a successful business around it—you need a creative agency.
The reason why is simple: there are often situations where one perspective isn’t enough; multiple angles are necessary for success. Instead of just relying on one person’s opinion or point of view given their individual experience as photographers/videographers/editors/etc., having multiple perspectives and being a tea of creative expert in visual content strategy allows us to offer our clients more variety in both what they see visually and how they experience content creation through their eyes as viewers or customers themselves
Your visual content should be created with a strategy in mind.
The first thing you need to do is create a plan for your visual content. This will help ensure that the visuals you create are consistent, effective, and aligned with your overall business goals.
There are two elements to creating a strategy :
Define your goals before you start creating
- Define your goals before you start creating
- Use a tool that helps you execute on the plan
Visuals help you tell a story and be more authentic.
- Visuals help you tell a story
- Visuals help you be more authentic
- Visuals help you connect with your audience
- Visuals help you make your content more shareable
- Visuals help you build trust with your audience
- Visuals help you be more memorable
As per the example above, visual content is the norm on social media.
As per the example above, visual content is the norm on social media. People are more likely to share images and videos than text, which means that if you want your audience to engage with your posts, it’s important to use engaging visual content.
In fact, according to Hubspot’s research into visual marketing :
- Visual web content is 88% more likely to get shared than other types of content
- Images draw attention better than words (that’s why we’ve all seen an image before reading the caption)
Consistency matters.
Consistency matters. It’s one of the most important aspects of branding, and it’s also key to creating visuals that stay with the viewer.
Consistency is what makes you recognizable as a brand. The more consistent your visual identity is across all your marketing materials, the easier it will be for customers to identify you and find what they need in your business or organization.
Consistency helps build trust among consumers because they know what to expect from you each time they come across an image associated with your brand—whether it be through social media or an ad on TV, these images should all have similar themes and messages that reinforce what makes up who you are as a company (or person).
Visual content can be used as lead magnets in your email marketing campaign and can help you increase your open rates.
Visual content can be used as lead magnets in your email marketing campaign and can help you increase your open rates.
Visual content is more likely to be opened than text-only emails. A study by Experian found that visual content drives a 25% increase in click-through rate and a 15% decrease in unsubscribes, compared to just using text-based content alone. You can use this data to create more visually appealing emails that also encourage people to engage with your brand by opening them up!
Visual content are also very useful for engaging users on social media platforms like Facebook, TikTok, Pinterest or Instagram. They’re perfect for sharing blog posts or product photos, but don’t forget about including captions and hashtags if you want these visuals shared with the world!
Images and videos will help you achieve more engagement and interaction on social media platforms.
Using visual content on social media can help you achieve more engagement and interaction, which is what every brand wants.
- Images are more likely to get shared on social media than text or links. Pictures engage people in a way that other types of posts do not, so using them will help you reach a wider audience.
- Videos can help you stand out on social media when it comes to building an audience or following. Visual content like infographics and memes are becoming increasingly popular because they can capture the attention of your readers faster than other types of posts and increase your chances of being liked or shared more than traditional text updates.
Use visual content to connect with other people through social media communities like Pinterest or Facebook groups.
Visual content is more likely to be shared than text-based content. This means that visual content can help you build a community and connect with other people.
For example, if your business is on Facebook, you may want to create a group of like-minded individuals within the platform. Then, you can share visual content that relates to that group’s interests or industry in order to start conversations between members of the group and also attract new members who might be interested in joining your network.
This type of strategy works well because most social media users prefer photos over text when browsing their feeds. And since most people have an old school habit (which is changing) where they don’t like scrolling past posts without looking at them first—visuals get seen more often than plain paragraphs do!
You must have a plan for every photo shoot or video shoot to avoid wasting precious time and money.
- You must have a plan for every photo shoot or video shoot to avoid wasting precious time and money.
- You need to know what you want to achieve before you start your brand campaign shoot.
You also need to know what the client wants from your visual content, what is the expectation of your audience.
- as well as the budget and deadline of your brand campaign shoot.
- If possible, have a conversation with your team or if you are in solo in your business, prepare your brand campaign shoot at least 12 weeks before and contact a creative agency when you collect all your idea 8 weeks before the deadline.
Visual content help you stand out on Instagram, TikTok and Pinterest, where competition is fierce.
Visual content is an excellent way to help you stand out on Instagram, TikTok and Pinterest, where competition is fierce. As a result of the rising popularity of visual platforms like these—and the fact that people are becoming more visual creatures as they spend more time online—visual content has become increasingly important in order to drive engagement.
With more than 1 billion active users each month on Instagram alone, the platform boasts an average user age of 25 years old; this demographic often prefers images over text-based content because it’s easier for them to digest and understand quickly. And because videos have higher engagement rates than photos or GIFs by far (60% higher for videos), creating video content will increase your chances of reaching that audience in a way that other types of posts won’t be able to do quite as well—so if you want exposure and traffic from Instagram followers who love watching videos instead of scrolling through their feed with their eyes glued shut while listening through headphones (true story), then creating quality video content will be key to added to your marketing strategy!
You can extend the lifespan of your blog post by turning it into a slide presentation or infographic, or even just by adding a relevant image at the beginning that piques people’s curiosity about what’s coming next in the article!
- You can extend the lifespan of your blog post by turning it into a slide presentation or infographic, or even just by adding a relevant image at the beginning that piques people’s curiosity about what’s coming next in the article!
- Don’t be afraid to use videos if they’ll make your point better. When someone sees a video, they’re more likely to watch it than read something on screen.
The key is finding ways to engage people visually so that they actually want to know more from you and not just skim through your content.
If you want to be successful, use more visuals in your business!
Visual content is the norm on social media. With over 2 billion active users each month, people have become accustomed to consuming content that has a strong visual element. This means that if you’re not creating visual content for your business, then chances are good that someone else is doing it for you and taking away from your market share.
Visuals help tell a story and connect with customers in ways text alone can’t do. They also give people an idea of what they’ll get out of your product or service before they even decide whether or not they want it. That’s why I always recommend including visuals in my emails—they increase conversions by up to 40%!
Conclusion
n conclusion, visual content is the future of marketing. It’s what people are looking for and expect from brands, so you need to keep up with the times or risk losing customers. If you’re not sure how to get started with creating visuals at scale, you can contact us trough our page “work with us“contact@mediaproduction.studio (we are speaking French, German and English).